Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google…
From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year…
Apple Search Ads (ASA) have become a necessary part of any app's user acquisition strategy in 2019. We have seen…
We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because…
![Top 5 things to consider before publishing your app [Pre-Launch ASO]](https://www.theasoproject.com/blog/wp-content/uploads/2018/10/ASO-346x188.png)
The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very…
App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the…
The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time…
![How to set up UAC in 4 steps [Google Universal App Campaigns]](https://www.theasoproject.com/blog/wp-content/uploads/2018/09/google-uac-346x188.png)
As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition…
It's that time of the year again. Big changes are happening over at Apple! And every year we get this question…
When's the last time you reinstalled an app you've had in the past? We all know you've probably gotten stuck…
