Your app name matters: here’s how to choose it

7 years ago

Your app name does matter. There you go. The answer you were ready to scroll to the bottom of this…

How to split test on iOS [w/ Search Ads Creative Sets]

7 years ago

Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your…

Why you should try influencer marketing

7 years ago

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized…

Vertical vs. Horizontal Screenshots – Which works better?

7 years ago

With all the design updates released across the App Store and Play Store this year, we've received this one question…

What the new Play Store redesign means for your app [Update]

7 years ago

It looks like Google is taking a page out of Apple's book for the new Play Store redesign. The individual…

How to leverage ASO and Apple Search ads to boost installs

7 years ago

Did you know that ASO and Apple Search Ads campaigns work better as a team? Both ASO and Apple Search…

How to use misspelled keywords to increase search visibility

7 years ago

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?!…

Create kickass ASO graphics with these resources [toolkit & freebies]

7 years ago

Struggling to stand out on app stores? Your graphics need a facelift, but it's hard to know where to start (especially…

Hack your app’s potential with viral loops

7 years ago

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few…

How content marketing boosts user acquisition and retention

7 years ago

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I…