We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning…
User retention is the biggest post-install challenge. As you are reading this, there are over 5 million apps available in…
Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities…
The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things…
We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store.…
As an app developer, there are a million of things you worry about on a daily basis. First and foremost,…
Our next ASO tip can take a page from a classic Search Engine Optimization strategy. Link building, the cornerstone of SEO,…
Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO.…
Does your app need a facelift? - Here's why you should test new graphics in the app stores There are…
In my last post, I wrote about the iOS 11 title and subtitle, and explained the tests we were conducting…