Search Ads: Basic vs Advanced vs Pro

1 year ago

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have…

Importance of Ratings & Reviews to App Store Optimization

1 year ago

In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success.…

Apple’s Policy Changes in Europe

1 year ago

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to…

New Apple Search Ads Today Tab Format

1 year ago

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that…

Google Play is Reinventing Trust & Safety for Users

2 years ago

Google Play, the world's largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast…

Apple’s Vision Pro & App Store Optimization

2 years ago

Apple has recently unveiled its next-generation headset, the Apple Vision Pro, and it promises to redefine the boundaries of application…

Android App Vitals: The Hidden Force Behind Play Store Rankings

2 years ago

For app developers and businesses, visibility within the Google Play Store is essential. A high ranking can significantly impact an…

Leveraging App Store Promotional Text

3 years ago

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app's success. App Store promotional…

Custom Product Pages Integrates with Apple Search Ads

3 years ago

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different…

Custom Product Pages & Product Page Optimization

3 years ago

True to form, Apple has just.... dropped... an exciting new iOS Developer feature with little fanfare. Those of us at…