Apple Shares Algorithm Secrets

5 years ago

If you keep an eye out for all news ASO, then you might have seen a little article published by…

The importance of app vitals

5 years ago

As Apple and Google's app store algorithms evolve, more and more factors are coming in to play for App Store…

Is your Play Store short description visible?

5 years ago

In the Play Store, Google provides a metadata field called the "Short Description" which allows developers to enter up to…

Utilizing a CPA Goal in Apple Search Ads

5 years ago

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and…

Crafting convincing callouts

5 years ago

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal…

Fortifying Fortnite’s ASO

5 years ago

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand…

AE + ASO = more sales?

5 years ago

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the…

Optimizing & Understanding UAC Data

6 years ago

Google's UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC…

Adding sprinkles to Dunkin’s ASO

6 years ago

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of…

Arabic and Hebrew are coming to the App Store

6 years ago

Localization is an essential part of ASO if you want to see you app do well beyond just your native…