As Apple and Google's app store algorithms evolve, more and more factors are coming in to play for App Store…
In the Play Store, Google provides a metadata field called the "Short Description" which allows developers to enter up to…
Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and…
Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal…
Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand…
American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the…
Google's UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC…
“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of…
Localization is an essential part of ASO if you want to see you app do well beyond just your native…
Google's Universal App Campaigns have become a simple and reliable source for developers to obtain installs across Google's network of…