10 Tips for Your App Preview Video

6 years ago

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle,…

Even the #1 Bank in America needs an App Store Optimization Strategy

6 years ago

The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and…

5 tips to update your ASO for the Summer

6 years ago

With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has…

Apple Search Ads expands to 46 new countries

6 years ago

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the…

Do I need an App Store Optimization agency or partner?

6 years ago

Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google…

Key Trends Shaping ASO in 2019

6 years ago

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year…

How to use Apple Search Ads to defend your brand

6 years ago

Apple Search Ads (ASA) have become a necessary part of any app's user acquisition strategy in 2019. We have seen…

How to optimize your app for the holidays

6 years ago

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because…

Top 5 things to consider before publishing your app [Pre-Launch ASO]

6 years ago

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very…

Can big-name brands still benefit from App Store Optimization?

6 years ago

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the…