Search Ads adds 3 more countries and 2 features

Today Apple announced that they have added 3 new countries to the Search Ads platform: Canada, Mexico, and Switzerland.

Campaigns can be created as of today but won’t go live until October 17, from 10 a.m. PDT.

Apple has also added to useful features: Account history, to view all changes to your account, campaigns and ad groups. This is extremely useful when looking at how effective your changes have been, and what has been changed (if managed by a partner or multiple users). Lastly, Apple has finally allowed us to delete unused campaigns and ad groups. Until now you had to sort through the old test campaigns and ad groups titled “Test Ads”, “Do these things work” etc… Now we’re able to refine our views and focus on the active campaigns that matter!

About Search Ads

Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. To learn more about search ads you can read up on our blog:

Todd Dunham

An expert in the technology field, Todd owned a development company prior to co-founding The ASO Project, launching websites and applications used by hundreds of thousands of users across the globe. As CEO, Todd oversees all operational aspects of The ASO Project, and was integral in developing The ASO Project's proprietary algorithm and scoring methods used in the ASO process. Todd has vast experience with the App Store, Google Play Store and Amazon Store, deploying apps through all different categories. As a former four year NCAA Division I baseball player, Todd understands and appreciates the competitive and fast paced world of technology. Always improving our software, Todd is a large factor in keeping The ASO Project ahead of the competition.

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Todd Dunham

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