Ah, back to school season. You can just hear the reluctant groans of kids and young adults everywhere as summer break screeches to a halt. But what does back-to-school mean for ASO?
All those free hours spent downloading and using mobile apps are going to see a major cut back.
Yikes!
But don’t fret. School hours aren’t all that bad.
Why?
The virality effect: As soon as school is back in session, there are massive groups of young people getting together and discussing their favorite apps they found over summer break. Halls are packed with groups giggling over smartphones and friends begin to swap their favorite games and apps.
Younger students probably know how to share an app from the app store, but many students will just download by typing in their friends’ recommendations organically into the search bar. This influx in organic searches for your name can boost your app’s rankings!
How to take advantage of this:
There are even a lot of back to school-centric apps to help ease the transition between summer and school hours. Apps that Apple deems useful and constructive to students’ lives can even get into the coveted featured section or App of The Day.
How to take advantage of this:
While there is no guarantee of a feature, the best way to show Apple that you mean business (or school rather) is to do the following optimizations:
Apple has announced a new enhancement to its Apple Search Ads platform: starting March 27,…
The App Store is getting smarter, and for app developers and marketers, this is an…
Apple has released iOS 18.4 Beta 2 for developers, introducing a range of updates that…
Apple unveiled their Advanced Commerce API, built to support a broader range of in-app purchase…
Apple is continuing to push its "Search the Way You Talk" messaging in the App…
Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed…