Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.
With the introduction of this new format, we may see TTR increase so developers may need to re-evaluate their bid and budget due to potential increases in tap volume.
Your ads will continue to require a custom product page as the tap destination. The custom product page’s app preview video asset(s) will not animate in the background.
This is the third iteration on the Today Tab placement and it’s clear Apple is working on creating the best possible placements for advertisers. The evolution of Today tab ads is an exciting opportunity for developers to showcase their apps more vividly and engagingly. By preparing your custom product pages for the dynamic animations, you can ensure your app captures the attention it deserves on one of the world’s most visited digital storefronts. Keep an eye out for these changes in December and start planning how your app can shine on the App Store’s front page.
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