Search Ads expands reach [ WWDC 2018 ]

The biggest event of the year has officially come and gone: WWDC 2018. Let’s talk about all you need to know to keep your app store optimization strategy updated with the latest tactics.

1. The Search Ads platform is expanding to more countries

We think this is by far the most exciting announcement from the conference.

The Search Ads platform is set to expand later this summer to support six new countries: France, Germany, Italy, Japan, the Republic of Korea and Spain.

What it means for you: With more countries available for serving ads this means you’ll be able to expand your reach and target users in more locations. It also means you can now explore more keyword volumes within these app stores. Utilizing the Search Ads platform, you’ll be able to gain access to Apple’s actual Search Volume for keywords in these countries.

2.”Split test” with Creative Sets

The secondary takeaway is related to the new Creative Ad Sets we spoke about in our recent article, How to split test on iOS [w/ Search Ads Creative Sets].

The new advanced feature allows you to adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This feature is called Creative Sets.

What it means for you: You can pull insights from the performance of the creative you show in your ad sets vs. what you run in the first 3 screenshots available on your organic product listing. This will inform you as to which creative pieces resonate most with your general audience and specific audiences (as set in your Search Ads Creative Sets).

Those were the key ASO related takeaways from WWDC 2018. Need help taking action on these? Contact us! 

For more from Apple’s Special event, check out the video here.

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