THE SEARCH
PARTY STARTS HERE.
APP INSTALL OPTIMIZATION
APP STORE OPTIMIZATION + SEARCH ENGINE OPTIMIZATION APPLE ADS + GOOGLE ADS OPTIMIZATION

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ABOUT US

The ASO Project is a full-service App Store Optimization agency offering fully managed ASO services. Founded by both mobile and desktop organic search experts, The ASO Project has developed the strategies, and the technologies necessary to effectively increase visibility, grow conversion rates and advertise in the App Store and Play Store.
LA SEO Service is a results-driven SEO agency specializing in scalable strategies for traditional and generative AI search. As a true bolt-on partner, we work alongside your team to drive visibility, traffic, app installs, and long-term growth—while keeping resource plans lean and performance-focused.

MAU 2025
TEAM

Todd Dunham
CEO & Founder
todd@theasoproject.com
Blake Pollack
CMO & Founder
blake@theasoproject.com
Jaden Asbury
Creative Director
jaden@theasoproject.com
Morgan Lovejoy
Head of App Store Optimization
morgan@theasoproject.com
Andrew Bernhardt
Chief Marketing Officer
andrew@laseoservice.com
Becky Mells
SVP of Operations
becky@theasoproject.com
Olivia Yaryura
Senior Client Manager
olivia@laseoservice.com

ASO
SERVICES

Search Visibility
Utilizing our unique technology and methods, we’re able to create optimizations that will maximize your visibility.
Conversion Optimization
We produce high-converting graphics that test design, messaging & other key components of your app in order to maximize conversion.
Preview Video Production
Our expert video editors create, then split test compelling and effective preview videos for your app.
Apple Ads Management
Utilizing our in-house Apple Ads Platform, SAM, our team of experts can take your ads strategy to the next level.
Google App Ads
Our team creates all necessary targeting, text, image and video assets for effective Google App Ads campaigns.
Localization
Localization is an excellent way to expand to new markets, and can exponentially grow your downloads.
Data & Reporting
Our team and our tools help to improve your access to data and reporting clarity to identify ASO KPIs.
App Launch
Our launch packages include all of our ASO services in order to make your launch as smooth as possible.

SEO
SERVICES

Search Optimization
We implement scalable SEO strategies—including keyword mapping, content structure, and technical enhancements.
Conversion Strategy
We align with your team to optimize landing pages, meta content, and user flows that drive high-intent traffic and maximize conversions.
Link Building & Outreach
Our in-house team secures high-quality backlinks through strategic outreach, boosting domain authority, rankings, and organic growth.
Global Localization
From keywords to content structure, we localize your app or site experience to resonate in new markets and scale growth internationally.
Performance Reporting
Our customized dashboards and clear KPIs give your team full visibility into what’s moving the needle—so we can optimize faster, together.
Generative AI Readiness
We optimize your content and brand presence to surface in AI-powered search experiences, from SGE to voice and chatbot discovery.
Launch Acceleration
Our launch playbooks seamlessly plug into your internal workflows, ensuring everything is optimized and aligned from day one.

CONTACT
OUR TEAM