The Blog

Apple has announced a new enhancement to its Apple Search Ads platform: starting March 27, 2025, view-through attribution will be available through the Apple Ads Attribution API. This update allows advertisers to measure app installations resulting not only from ad taps but also from ad impressions, providing a more comprehensive understanding of campaign performance.   […]

The App Store is getting smarter, and for app developers and marketers, this is an important development. Over the last few years, we’ve seen ratings and reviews become a larger and larger factor in the App Store algorithm. Both from keyword ranking positions and conversion rate, star ratings and user feedback play a major role. […]

Apple has released iOS 18.4 Beta 2 for developers, introducing a range of updates that bring fresh features to the table. Let’s explore what’s included, how these changes could impact your app’s performance, and why they’re worth your attention. Here’s a breakdown of the key highlights. Vision Pro App: A Management Hub Apple is introducing […]

Apple unveiled their Advanced Commerce API, built to support a broader range of in-app purchase formats, including subscriptions and content add-ons. This new development provides app developers with more flexibility and opportunities to enhance user experiences and drive revenue.   What is the Advanced Commerce API? The Advanced Commerce API is a robust addition to […]

Apple is continuing to push its “Search the Way You Talk” messaging in the App Store. Apple is encouraging users to search in a more natural, spoken, way. The example provided in their messaging is “apps that help me work out” versus searching just “workout” or “workouts”. Additionally, we’re seeing more and more long-tail keywords […]

Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is […]

Apple has unveiled a suite of new features on the App Store, aimed at empowering developers to better connect with audiences, spotlight app stories, and expand subscription offerings. With these updates, developers have more opportunities to drive app visibility and engagement, ensuring their app stands out in the marketplace. Here’s a look at these updates—and […]

Apple has announced the expansion of Apple Search Ads to 21 new countries, opening up exciting opportunities for app developers and marketers worldwide. This rollout means that developers can now promote their apps on the App Store in key new markets, from Türkiye to Iceland, and many others.   New Markets Now Available for Apple […]

Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs.   Introduction of “claimType”: A new static field, “claimType,” will be included in all […]

Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps to obtain user attention at the very beginning of their app discovery journey. This strategic placement provides visibility and engagement, as the Search tab is one of the most frequented sections of the App Store. […]