Apple has announced the expansion of Apple Search Ads to 21 new countries, opening up exciting opportunities for app developers and marketers worldwide. This rollout means that developers can now promote their apps on the App Store in key new markets, from Türkiye to Iceland, and many others.
New Markets Now Available for Apple Search Ads
Here’s the list of the newly added countries and regions:
- Türkiye, Armenia, Algeria, Bahrain, Bulgaria, Cyprus, Estonia, Ghana, Iceland, Iraq, Kenya, Kyrgyzstan, Latvia, Luxembourg, Mongolia, Morocco, Nepal, Slovakia, Slovenia, Sri Lanka, Uzbekistan
This expansion allows developers and businesses to reach users in regions that have been experiencing rapid mobile growth. The inclusion of markets like Türkiye, Kenya, and Iraq means access to millions of potential new app users, many of whom are actively seeking innovative apps for entertainment, productivity, and everyday solutions.
Why This Expansion Matters
- Access New User Bases: For both local developers and those looking to expand globally, this new availability provides access to a diverse range of new users and cultural markets.
- Cost-Effective Market Entry: Apple Search Ads offer an efficient way to increase visibility and acquire users at a potentially lower cost than traditional marketing channels.
- Localized Campaigns for Better Engagement: Apple Search Ads allow developers to create campaigns targeted at specific regions, giving advertisers the ability to tailor content and keywords for local relevance.
Tips for Developers Expanding to New Regions
If you’re planning to launch Apple Search Ads in these new countries, here are a few steps to make the most of your campaigns:
- Localize Ad Content: Use language and imagery that resonates with the local audience to improve engagement and conversion rates.
- Research Market Trends: Each new region has unique app usage trends. Take time to study popular categories and user behavior in each country to tailor your campaigns effectively.
- Optimize Budget Allocation: These newly added regions might offer different average cost-per-tap (CPT) rates. Testing and optimizing budgets will help maximize ROI in each market.
Final Thoughts
This latest expansion of Apple Search Ads marks a significant step in creating a more global App Store advertising ecosystem. Whether you’re a developer in one of these new regions or looking to tap into fresh markets, this update offers new avenues to connect with a wider audience and drive app growth across diverse regions.
Need help with Apple Search Ads Management? Contact us to learn more about how we can help!
