With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I’ve never seen so many people outside running, walking their dogs or biking – and I’m from Florida so that’s saying A LOT. With a lot of […]

Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share insights into our ASO thought process with our followers. This week, let’s take a look at the Houzz app in the App Store and Play […]

The App Store is a highly competitive market. You need to be on your A-game to rank well and drive your organic installs. One of the most competitive keywords on the App Store is “photo editor.” With a volume of 77 and over 30,000 apps across iPhone and iPad, getting into the top 10 is […]

Health and fitness is all the rage in society today. Everyone seems to have the best running, biking, weight lifting, dieting plan for you to lose the most weight. On the App Store, “Fitness” has a keyword volume of 62/100, “workout” is 66/100 and “food tracker” is 54/100. Obviously, in their search for a guide […]

In today’s digital age, the world around us is constantly evolving. Social media, apps, laptops, phones, smart watch — they barely existed a mere 10 years ago and even then in no way resemble what we’ve evolved to today. One industry that has had to completely shift how it works is the news. Some companies […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand recognition and viral popularity of the game. Everyone from serious to casual gamers can get into it and play. But let’s look at Fortnite’s ASO efforts to determine if there’s opportunity to grow organic installs. […]

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more with their ASO.   Title & Subtitle The current title for the American Eagle app is “AE + Aerie”, which is […]

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

As we’ve learned in the past, just because you’re a large brand like Chase Bank or Bed Bath and Beyond, that doesn’t mean you can skip out on an ASO strategy! Let’s take a look at the Best Buy mobile app to highlight some opportunities for improvement.   Title and subtitle I’ve pointed this out in […]