Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

If you have an app on the Play Store and have heard of or experienced recent drops in installs over the last month, we’ve got answers for you. The Google Play Discovery Algorithm update As is the case across app stores, Google Play has released an update to better serve users in their search for […]

It looks like Google is taking a page out of Apple’s book for the new Play Store redesign. The individual app listing page will now be screenshot-centric. Why? According to StoreMaven, only 36% of visitors scrolled down the page to see Screenshots, reviews, and other information. Yikes. Google Play is looking to boost user discovery and encourage […]

Struggling to stand out on app stores? Your graphics need a facelift, but it’s hard to know where to start (especially if you have little to no graphic design experience). Fear not. We have assembled a strong toolkit of graphics resources that make designing ASO graphics easy and enjoyable. Let’s start at the beginning. Sketch Our […]

This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to users without requiring that they download and install an app. Simply tap “Try” instead of “Download”. There’s still a brief loading process before you’re able to play, but nothing as long as it takes to […]

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]

It’s almost 2018; time to get serious about your search visibility. One way to increase visibility is a solid backlinks strategy specifically designed for ASO. Here’s what you need to know about building backlinks for App Store Optimization: Quality over Quantity Let’s start with a few things you should know about “quality backlinks”. What is […]

There’s a lot to manage when it comes to optimizing your app’s product page on multiple app stores. One part of that equation is creating outstanding new graphics to help your app get recognized in organic search. But with so many devices in so many screen dimensions between Apple, Android, and Amazon, it’s hard to […]

Love them or hate them, App Store ratings and reviews are a part of the optimization game. Apple explains that the purpose of ratings and reviews is for users to “give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try”. What’s the difference […]