We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store. Each of the stores has taken steps to eliminate spam and blackhat tactics, but there are definitely still people/companies out there that can game the system. Google has been taking steps to identify and eliminate […]

If you didn’t watch Apple’s Worldwide Developer Conference, we’ve got you covered. We’re here to give you the key takeaways from the conference and how it’s relevant to you. Apple announced a number of extremely impressive hardware improvements, SDKs, developer tools and new technologies. But we’re most excited about the App Store stats that Apple […]

Today I spoke with Shani Rosenfelder over at AppsFlyer about Google’s announcements at GDC regarding new ranking algorithm factors. We discussed how the Google Play Store algorithm is now factoring the “stickiness” of gaming apps – specifically strong engagement, retention metrics and also a high star rating – to determine their rankings on top of the number […]

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better visibility and more downloads. Last week The ASO Project returned from Barcelona, host of the Mobile World Congress, the largest conference of the year focused on mobile. I wanted to focus this month’s newsletter with […]

In early November, Apple released its latest algorithm updates that determine said search results within the App Store. While this is something Apple continuously improves upon, the latest version made such dramatic changes to search results that mobile app developers and industry observers couldn’t help but chime in. If you work in the marketing industry, […]