It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the key is making sure you’re running an effective test, one that is based on hypothesis and reason. Let’s step back […]

When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re more than likely going to look for something general, like “food delivery”, “coloring games”, “photo editor”, etc. If consumers aren’t searching for your specific app, then how do you make sure that people are finding […]

App Store Optimization never ends, it’s an ongoing process and strategy that needs to be constantly maintained. You have to work hard to get to the top and once you get there, it’s all too easy to soak it in, let your guard down a little bit — and you forget that just like you […]

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?   Use these 10 tips to make sure you […]

With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has officially sprung.  Goodbye winter coats, snow shoveling and all things frigid and drab — sunnier, warmer days have come to play! But how do you make sure that your app stays relevant amongst all the […]

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

It’s finally here: the mega list of ASO tips, tricks, stats and tactics! Let’s not waste time with a lengthy intro. Without further adieu, here are 50 actionable App Store Optimization tips! ASO Text Tips & Stats 1. Include keywords in your app title. If you need to keep your branded name try this formula “Brand […]

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]