The Blog

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Apple has added some new ways for developers to create and manage campaigns. A single campaign can now be created to run across multiple […]

Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play. “Great question!” I replied, “Let me tell you how you can give your app a fighting chance, no matter what category or niche it’s in.” You can make your app suitable for the top […]

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]

Apple Search Ads (ASA) have become a necessary part of any app’s user acquisition strategy in 2019. We have seen very successful campaigns when properly managed and have helped clients build their apps in 2018 utilizing ASA. However, lot’s of concern has arisen in the last year surrounding competitor’s bidding on each other’s brand names. […]

We are heading into the most wonderful time of the year: the holidays! This is particularly true for you because app installs are at an all-time high during this time of the year. Starting with Halloween and ending with New Years, there lies a huge opportunity for you to garner some serious attention by optimizing […]

The day has arrived. All the sleepless nights, cups of coffee and hard work has produced before you your very first app! Or maybe it’s your 100th app. No matter what, before you go rushing to submit it to the app stores, take a step back and assess these following points. It’s important to put […]

App Store Optimization is a proven strategy to boost rank and installs for any growing app. But what about the App Store’s most famous brand names? Are the top dogs too big to lose or can they still benefit from a dedicated ASO strategy? The truth is that in the competitive world of apps, you […]

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]

It’s that time of the year again. Big changes are happening over at Apple! And every year we get this question from our clients and readers, “How will iOS 12 impact my app and the App Store?” Great question! iOS 12 builds off last year’s monumental UI change to the App Store. Here are a few things […]