The Blog

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]

Negative feedback. We all hate it, but the truth is, none of us are perfect. Being a developer means always being open to ways to improve our apps. No one is an exception to negative app reviews; it’s what you do with this information that can make or break your app. Here’s how to deal with […]

The market for gamers has exploded in the last 5 years. If you have a phone, you can game whenever, wherever you are. Because of this, it’s more important than ever to have a good user acquisition strategy for your mobile gaming app. If you’re in the world of marketing or advertising you may have […]

It’s almost 2018; time to get serious about your search visibility. One way to increase visibility is a solid backlinks strategy specifically designed for ASO. Here’s what you need to know about building backlinks for App Store Optimization: Quality over Quantity Let’s start with a few things you should know about “quality backlinks”. What is […]

Appy Holidays! As 2017 comes to a close, we wanted to take a moment to reflect on all the exciting things that happened this year relevant to the world of App Store Optimization.   Apple For the first time, Apple revamped their App Store which has a gorgeous UI and improved UX. The new App […]

A feature that the App Store has been lagging on is now finally available to developers – App Store Pre-orders! Developers can now list apps in the App Store up to 90 days prior to release (minimum 2 days). Only new apps that have never been published on the App Store qualify for the pre-order […]

Your app is finally getting some traction but you’re ready to ramp up. It’s time to start a dedicated App Store Optimization strategy. But what can you expect? Let’s demystify the process of ASO.   Research & Discovery The first step in ASO is research. Start by conducting a full app audit. Check out our ASO […]

Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use […]

There’s a lot to manage when it comes to optimizing your app’s product page on multiple app stores. One part of that equation is creating outstanding new graphics to help your app get recognized in organic search. But with so many devices in so many screen dimensions between Apple, Android, and Amazon, it’s hard to […]

As one of the fastest growing marketing tactics, ASO sometimes gets a bad rap from those who have tried but failed in the optimization game. Because of this, we are here today to debunk 5 ASO myths. Our mission is to arm you with the necessary information to make better decisions when it comes to choosing […]