The Blog

Appy Holidays! As 2017 comes to a close, we wanted to take a moment to reflect on all the exciting things that happened this year relevant to the world of App Store Optimization.   Apple For the first time, Apple revamped their App Store which has a gorgeous UI and improved UX. The new App […]

A feature that the App Store has been lagging on is now finally available to developers – App Store Pre-orders! Developers can now list apps in the App Store up to 90 days prior to release (minimum 2 days). Only new apps that have never been published on the App Store qualify for the pre-order […]

Your app is finally getting some traction but you’re ready to ramp up. It’s time to start a dedicated App Store Optimization strategy. But what can you expect? Let’s demystify the process of ASO.   Research & Discovery The first step in ASO is research. Start by conducting a full app audit. Check out our ASO […]

Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use […]

There’s a lot to manage when it comes to optimizing your app’s product page on multiple app stores. One part of that equation is creating outstanding new graphics to help your app get recognized in organic search. But with so many devices in so many screen dimensions between Apple, Android, and Amazon, it’s hard to […]

As one of the fastest growing marketing tactics, ASO sometimes gets a bad rap from those who have tried but failed in the optimization game. Because of this, we are here today to debunk 5 ASO myths. Our mission is to arm you with the necessary information to make better decisions when it comes to choosing […]

The iPhone X is finally here and along with all its fancy new Face ID technology, it’s bringing with it huge changes to the app industry. Let’s examine the tip of the iceberg now that the device has been in users’ hands for a week.   New Competition 2018 will be the year of AR […]

You’ve worked hard on some fancy new features that are really going to excite and add value to your users. But have you fully optimized your product page for your new update release? Here are 4 ASO “to do’s” for your next update: What’s New Text When you release an update, you must define your changes […]

Love them or hate them, App Store ratings and reviews are a part of the optimization game. Apple explains that the purpose of ratings and reviews is for users to “give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try”. What’s the difference […]

The app industry is a volatile market. There is a potential for huge gains and equally unforeseen dives in rank, reputation and user base. So how can you stay on top of the competition, capitalize on emerging trends and build a strong foundation for your app? Keep an eye on the competition. It’s important to track […]