The Blog

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]

We all know that creating a long-term successful app is not a post-and-pray scenario. It takes a lot of planning and time to achieve such a feat. So why do so many developers treat making it into the app store as the final step to bringing their app to market? In today’s Tips & Tricks, […]

User retention is the biggest post-install challenge. As you are reading this, there are over 5 million apps available in the App Store & Play Store. Mobile users have more choices than ever and just because they choose to download your app doesn’t mean they’re going to stick around. Head of Rider Growth at Uber, […]

Your iOS App is losing traction. The first step towards improvement is understanding why. There are a plethora of possibilities that could be causing your app ailment. Let’s examine 5 issues that could be hindering your app’s success in the App Store. 1. Boring, Basic, and Blah Your app blends in far too much in […]

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]

We all know that Blackhat ASO is an issue for both the Google Play Store and the Apple App Store. Each of the stores has taken steps to eliminate spam and blackhat tactics, but there are definitely still people/companies out there that can game the system. Google has been taking steps to identify and eliminate […]

As an app developer, there are a million of things you worry about on a daily basis. First and foremost, “where are my downloads at today?” Then,  “how can we stay on top of our competition?” Even, “should we launch an update now or will this confuse our users?” The list goes on and on […]

Our next ASO tip can take a page from a classic Search Engine Optimization strategy. Link building, the cornerstone of SEO, is the process of getting outside sources/websites to link to your website/web pages and it’s now your new friend in getting web traffic to your app! Web traffic can be a valuable source of users outside […]

Ever since the release of Apple Search Ads, they have served as a great supplement to improve your app’s ASO. Not only do they assist in ASO efforts but Apple Search Ads allow you to reach audiences you might be missing. But, the main question on all our minds is how can you reduce your […]