The Blog

Over the last few years, we’ve seen more and more factors included in an app’s ranking. ASO used to focus solely on the “basic” elements of an app (keywords, titles, descriptions, graphics, reviews, etc…), but now there’s so much more that goes into an app’s overall ranking. Algorithms are looking at relevancy, install velocity, backlinks […]

Search Ads went live in the App Store last week, and they’re already proving to be an effective acquisition method for a lot of developers. Apple’s Search Ads platform provides a simplistic approach to advertising, while still providing robust insights into your campaign’s performance. Here at The ASO Project, we have decades of Search Ad […]

Apple has been pretty busy in the month of September thus far. On the first day of the month, Apple announced that all app titles will be limited to 50 characters, and in addition, they are removing apps that no longer function properly, or follow the App Store policies. Overall, this is a change for […]

Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of installs in the first month of its existence. So Pokémon Go must be the banner for ASO success, right? Not quite. The Pokémon franchise is an extremely popular brand, with followers across the globe. This […]

Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

For serious publishers, there’s nothing more crucial than accurate data. The more data you have, the better. Accurate data helps publishers make critical decisions on implementing new features, how to spend marketing dollars, and how to grow user installations. In the world of mobile analytics, this proves to be a complicated task. The Attribution Challenge […]

Every month we email our devoted audience with some tips and tricks on how to optimize their Apps for better visibility and more downloads. Last week The ASO Project returned from Barcelona, host of the Mobile World Congress, the largest conference of the year focused on mobile. I wanted to focus this month’s newsletter with […]

Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

In early November, Apple released its latest algorithm updates that determine said search results within the App Store. While this is something Apple continuously improves upon, the latest version made such dramatic changes to search results that mobile app developers and industry observers couldn’t help but chime in. If you work in the marketing industry, […]

The 100 character keyword field is one of the most powerful App Store Optimization tools. A well-researched keyword list can be the difference between 3 and 3,000 daily downloads. The keyword list helps some apps and cripples others. Let’s review some of the most common iTunes Connect keyword mistakes.   Less than 100 characters: iTunes […]