The Blog

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With more and more users accessing the App Store on a daily basis, it’s easier than ever to get in front of […]

In the ever-evolving world of app development, staying on top of the latest trends and updates is crucial for success. Recently, the App Store has undergone significant algorithm updates that have largely reshaped the dynamics and importance of app ratings and reviews. In this blog post, we’ll check out the key changes and explore strategies […]

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.   What’s Changing? Larger Ad Size: The new ad format will be […]

Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

Apple has recently unveiled its next-generation headset, the Apple Vision Pro, and it promises to redefine the boundaries of application usage and development. Here’s a quick rundown of what you need to know about the new Vision Pro, and its implications for App Store Optimization (ASO). Key Features: A New App Store: Apple Vision Pro […]

For app developers and businesses, visibility within the Google Play Store is essential. A high ranking can significantly impact an app’s downloads, user base, and potential revenue. However, many might not be aware that app performance, especially as measured by Android’s App Vitals, can play a crucial role in these rankings. Let’s delve into the […]