The Blog

For app developers and businesses, visibility within the Google Play Store is essential. A high ranking can significantly impact an app’s downloads, user base, and potential revenue. However, many might not be aware that app performance, especially as measured by Android’s App Vitals, can play a crucial role in these rankings. Let’s delve into the […]

In the ever-competitive world of the app stores, grabbing user attention is crucial to your app’s success. App Store promotional text serves as a useful tool to make your app stand out. It’s brief, direct, and can significantly influence user decisions. In this post, we’ll delve into the essence of App Store promotional text and […]

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots and promotional text. When Apple released CPPs, there was one key element that we felt was missing: integration with Apple Search Ads. While you could link your […]

True to form, Apple has just…. dropped… an exciting new iOS Developer feature with little fanfare. Those of us at The ASO Project have been excitedly waiting for Custom Product Pages and Product Page Optimization to come to the App Store and, until yesterday, we thought we’d have to wait until 2022. Let’s look at […]

Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year. But even advertising on the App Store is getting a little difficult with all of Apple’s privacy improvements. Let’s take a […]

With iOS 15 rolling out earlier this week, millions of people across the globe are experiencing and exploring the latest and greatest of Apple’s creativity. While nothing has yet still topped the hype of dark mode from a few years ago, there are still some cool new features that Apple has given iOS users. Something […]

FINALLY! Apple is implementing a split testing platform into the App Store! The Google Play Developer Console has long offered split testing via their built-in tool, but Apple has never had a similar solution. To date, the only option was a third party testing platform or utilizing Apple Search Ads Creative Ad Sets as a […]

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]

Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalization with suggested apps. It’s Apple’s sandbox and we’re all just playing in it. Over the last few weeks, our team discovered a new feature that […]

We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawbacks. Let’s say you’ve decided that you want to try to get invited to one of these services (they both are invitation only). Now the question is: […]