Apple recently announced the implementation of Apple Search Ads in the App Store. This will allow developers to pay for an ad placement at the top of a keyword search in the App Store. Apple also revealed that 65% of all apps are downloaded via search (true to many previous estimations). That being said, the […]

Apple is continuing to push its “Search the Way You Talk” messaging in the App Store. Apple is encouraging users to search in a more natural, spoken, way. The example provided in their messaging is “apps that help me work out” versus searching just “workout” or “workouts”. Additionally, we’re seeing more and more long-tail keywords […]

Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is […]

Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps to obtain user attention at the very beginning of their app discovery journey. This strategic placement provides visibility and engagement, as the Search tab is one of the most frequented sections of the App Store. […]

With iOS 15 rolling out earlier this week, millions of people across the globe are experiencing and exploring the latest and greatest of Apple’s creativity. While nothing has yet still topped the hype of dark mode from a few years ago, there are still some cool new features that Apple has given iOS users. Something […]

Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalization with suggested apps. It’s Apple’s sandbox and we’re all just playing in it. Over the last few weeks, our team discovered a new feature that […]

The day has finally arrived, iOS13 is now publicly available! If you’re like any of us at The ASO Project, then you’ve already had the new iOS live on your phone for a few hours (or you’ve had the beta for a few months). Regardless, it’s exciting times in the app world. Anybody else feel […]

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]

We all know that mobile search has replaced desktop in terms of traffic acquisition. Now, voice search is adding a new variable that will change ASO in 2018. Convenience is King Siri, Cortana, Alexa and Google Now allow users to save time and energy by using their voices to search rather than typing. With voice recognition […]

Apple Search Ads Management is the fastest growing service in our ASO suite. Why? Simple: they work, and they help your ASO! But, they only work if your campaigns are properly created and managed. It’s [dangerously] simple to wastefully spend and target the wrong users. Here’s how improper Apple Search Ads management can hurt ASO […]