The Blog

We all know Apple’s big thing is privacy, privacy, privacy. They’re constantly coming up with new ways to protect and promote users’ privacy. As an iOS user, I kind of appreciate it… But, as someone who works with apps and detailed metrics/KPIs, it can be a little annoying. It sometimes feels like Apple is intentionally […]

Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a lot to look forward to (and get used to!). Let’s check out some of the highlights from the WWDC:   App Clips The new app […]

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Things are heating up and across the U.S., kids are finishing up exams and “chillaxing”. We’re always fans of seasonality and keeping your app relevant top the weather, season, activities, holidays, etc… As summer fun starts to ramp up, it’s time to turn up the heat on your ASO strategy. With kids, teens and college […]

A few months ago, Apple launched their premiere gaming service, Apple Arcade. Apple carefully curates games to launch on the Apple Arcade platform, which costs $5.99/month. They tout their gaming service as containing “Games the redefine games.” Sounds pretty great, right? Any developer can pitch their game to Apple Arcade, but should you? Let’s look […]

It’s the most wonderful time of the year — and that means it’s time for your most wonderful ASO strategy! Holidays are the perfect opportunity to add in a bit of festive flair to your app’s listing. In case you’ve missed the sound of sleigh bells and taste of magic in the air, here are a few […]

Today, the news world can be harsh and unforgiving. You have to constantly be on your A game or risk being fed to the media sharks. The same can be said in the ASO world. If you aren’t on your A game, then you can fall off the rankings. Today we’re going to look at […]

Most of the year, your ASO strategy is similar — optimizing and testing different ideas and concepts based on data. You should find what works for your app and iterate on it. However, there are a few occasions for which you should break out special screenshots, descriptions or app icons: Holidays. Holidays are the perfect […]

Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share insights into our ASO thought process with our followers. This week, let’s take a look at the Houzz app in the App Store and Play […]