The Blog

As Apple and Google’s app store algorithms evolve, more and more factors are coming in to play for App Store Optimization success. The focus is dramatically shifting to app quality and user behavior of your app. The algorithms are quite literally determining if your app is relevant, and if users like your app. How do […]

In the Play Store, Google provides a metadata field called the “Short Description” which allows developers to enter up to 80 characters of text. This short description is displayed on the app’s page directly below the screenshots. Aside from the title, the short description is one of the main pieces of text that is visible […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]

Fortnite is one of the biggest games on the App Store right now. Fortnite is riding high on the brand recognition and viral popularity of the game. Everyone from serious to casual gamers can get into it and play. But let’s look at Fortnite’s ASO efforts to determine if there’s opportunity to grow organic installs. […]

American Eagle is one of the more prominent clothing brands for younger people, but do they take flight in the App Store? Let’s see where AE could spread their wings a little bit more with their ASO.   Title & Subtitle The current title for the American Eagle app is “AE + Aerie”, which is […]

Google’s UAC Campaigns are an extremely effective way to increase exposure and downloads for your app. Google makes creating UAC campaigns relatively simple, and they are fairly self-sustaining once they’re up and running. However, it’s still important to monitor and optimize your UAC campaigns in order to garner the best results possible. The biggest aspect […]

“America runs on Dunkin” might be one of the most iconic slogans of our time. Dunkin’ Donuts is one of the most prominent donut companies across America and they’ve successfully been able to burst onto the coffee scene in recent years as well. But does the App Store run on Dunkin’? Let’s take a look […]

Localization is an essential part of ASO if you want to see you app do well beyond just your native country. Part of localization, obviously, includes having your app’s metadata in the language of the country in which you’re trying to grow your app. Up until recently, this has been a particular challenge in the […]

Google’s Universal App Campaigns have become a simple and reliable source for developers to obtain installs across Google’s network of platforms. UAC lets you advertise your app in Google search, Google display networks, Youtube and the Google Play Store (if your app is offered there). Sounds pretty sweet right? We previously went over how to […]