The Blog

Health and fitness is all the rage in society today. Everyone seems to have the best running, biking, weight lifting, dieting plan for you to lose the most weight. On the App Store, “Fitness” has a keyword volume of 62/100, “workout” is 66/100 and “food tracker” is 54/100. Obviously, in their search for a guide […]

August is among us and that means that it’s back to school season! In a few weeks’ time, kids and teenagers everywhere will be once again sitting in classrooms. While this undoubtedly leads to less time that kids are on their phones, back-to-school can still translate to an awesome opportunity for your app. You just […]

If you checked your app listing on the Play Store in the past week, you may have noticed that your app’s rating has changed. Earlier this year, Google announced that they would be changing how apps would be rated on the Play Store. The new ratings have been available to developers for some time now, […]

At Google I/O, Google announced that it would be revamping its Google Play Console to provide developers with more data insights from the Play Store. Launching yesterday (7/31), you can find those new insights in your developer console now. Here’s some tips to help you read all the new data you just gained. New Install […]

In today’s digital age, the world around us is constantly evolving. Social media, apps, laptops, phones, smart watch — they barely existed a mere 10 years ago and even then in no way resemble what we’ve evolved to today. One industry that has had to completely shift how it works is the news. Some companies […]

If you keep an eye out for all news ASO, then you might have seen a little article published by the Wall Street Journal about Apple. In it, the authors go after the tech giant, accusing Apple of rigging the App Store to promote its own apps and thwarting competitors.  The basic premise of the […]

As Apple and Google’s app store algorithms evolve, more and more factors are coming in to play for App Store Optimization success. The focus is dramatically shifting to app quality and user behavior of your app. The algorithms are quite literally determining if your app is relevant, and if users like your app. How do […]

In the Play Store, Google provides a metadata field called the “Short Description” which allows developers to enter up to 80 characters of text. This short description is displayed on the app’s page directly below the screenshots. Aside from the title, the short description is one of the main pieces of text that is visible […]

Apple Search Ads have become a staple in most user acquisition campaigns for App Store Developers. While many marketers and developers have discovered effective structures for their account, there’s an often overlooked (and optional) setting that needs to be looked at: CPA Goals   What is a target CPA The CPA Goal parameter is applied at […]

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]