The Blog

As we’ve learned in the past, just because you’re a large brand like Chase Bank or Bed Bath and Beyond, that doesn’t mean you can skip out on an ASO strategy! Let’s take a look at the Best Buy mobile app to highlight some opportunities for improvement.   Title and subtitle I’ve pointed this out in […]

When you launch an app in the App Store or Google Play Store, there’s a lot that has to go behind your ASO. But the ASO game becomes a whole different ballpark when you try to take your app from your local/national app store to a global app store. This is where localization comes in […]

It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the key is making sure you’re running an effective test, one that is based on hypothesis and reason. Let’s step back […]

When someone goes to the search page of the app store to look for new apps (excluding branded terms), they’re more than likely going to look for something general, like “food delivery”, “coloring games”, “photo editor”, etc. If consumers aren’t searching for your specific app, then how do you make sure that people are finding […]

App Store Optimization never ends, it’s an ongoing process and strategy that needs to be constantly maintained. You have to work hard to get to the top and once you get there, it’s all too easy to soak it in, let your guard down a little bit — and you forget that just like you […]

App previews highlight the features, functionality and user interface of apps by using footage recorded on a device. In principle, they sound easy. But in actuality? How do you know what to put in your 15-30 seconds of fame in order to maximize your app downloads?   Use these 10 tips to make sure you […]

The App Store is like a gladiator arena for apps: there are winners and losers, legends, one hit wonders and everything in between. It doesn’t matter if you’ve been around for 10 years or one — in the App Store, everyone is competing for the same keywords. So how do you get to the top? […]

With most cities in the US starting to see an uptick in their daily temperatures, it’s apparent that spring has officially sprung.  Goodbye winter coats, snow shoveling and all things frigid and drab — sunnier, warmer days have come to play! But how do you make sure that your app stays relevant amongst all the […]

Apple announced today that their Search Ads platform has expanded to 46 new storefronts all around the globe, bringing the total country count to 59! In addition to these new storefronts, Apple has added some new ways for developers to create and manage campaigns. A single campaign can now be created to run across multiple […]

Someone recently wrote to ask me how they could make their app reach the top charts on iTunes and Google Play. “Great question!” I replied, “Let me tell you how you can give your app a fighting chance, no matter what category or niche it’s in.” You can make your app suitable for the top […]