Apple has unveiled a suite of new features on the App Store, aimed at empowering developers to better connect with audiences, spotlight app stories, and expand subscription offerings. With these updates, developers have more opportunities to drive app visibility and engagement, ensuring their app stands out in the marketplace. Here’s a look at these updates—and […]

Apple’s Worldwide Developers Conference (WWDC) 2024 has begun, leaving the tech community buzzing with excitement over the latest innovations and updates from Cupertino. As always, the event was a showcase of Apple’s cutting-edge technology and its vision for the future. While Apple Intelligence and new AI integrations stole the show, here’s a summary of the […]

In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]

Slated to start on June 10th, Apple’s Worldwide Developer Conference (WWDC) is always a treasure trove for iOS developers and app marketers alike. Each year, this conference reveals Apple’s roadmap on its operating systems and gives hints at upcoming features that will shape the app landscape. WWDC 2024 should prove to be no different, with […]

Propelled by regulatory changes in the European Union, Apple has rolled out iOS 17.4, which introduces significant policy shifts exclusively for its EU user base, marking the fourth major update since the launch of iOS 17 in September. The shift comes in response to the EU’s Digital Markets Act, compelling Apple to permit the download […]

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

Another year, another WWDC – this time all virtually streamed due to quarantine limitations. With new software being carted out for every iOS device, developers and users alike have a lot to look forward to (and get used to!). Let’s check out some of the highlights from the WWDC:   App Clips The new app […]

Today, the news world can be harsh and unforgiving. You have to constantly be on your A game or risk being fed to the media sharks. The same can be said in the ASO world. If you aren’t on your A game, then you can fall off the rankings. Today we’re going to look at […]

Since the launch of iOS13 a few weeks ago, exciting things have happened in the ASO world. iOS13 brought a some bigs chances to the UI of iPhones, but some of the biggest changes have happened on the App Store with the introduction of Apple Arcade and a new search tab. Today, we’re going to […]

Here at The ASO Project, we love providing real-world examples of ASO success and areas for improvement. By auditing “everyday” apps in the App Store and Play Store, we can share insights into our ASO thought process with our followers. This week, let’s take a look at the Houzz app in the App Store and Play […]