We all awaited the iPhone X with the excitement of children on Christmas morning. That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty price tag. This meant a lot for the world of apps (UI update nightmares galore). But specifically, when it comes to app store optimization, the iPhone X screenshots (a […]

Your app name does matter. There you go. The answer you were ready to scroll to the bottom of this post for. But if you’re a smart developer or marketer, you’re going to want to know more: Why does my app name matter? Let’s discuss the 2 major reasons your app name matters and break […]

Influencer marketing is quickly becoming one of the most effective promotion strategies for apps. Snapchat, Instagram, and Youtube have revolutionized the way millennials and Gen Z communicate and consume media. Because of the mobile-only worldview we’re developing, what better way to market your app than by generating meaningful promotion with their peers? We’ve talked before about […]

With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle the great debate: vertical vs. horizontal screenshots. Today let’s dive into the pros and cons of vertical vs. horizontal screenshots to help you decide which […]

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]

Chances are you have Uber or Lyft on your phone. These ridesharing apps have skyrocketed in users over the last few years due to their mastering of viral loops. What is a viral loop? Viral loops involve delighting customers with your product, incentivizing them to share it with their friends, those friends become new users and the […]

Think about the last time you were influenced to make a purchase decision. What was it that triggered you? I bet it wasn’t an infomercial. Obviously, in 2018, the best way to capture attention is online through content marketing. What is content marketing? The Content Marketing Institute defines content marketing as: … a strategic marketing […]

This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to users without requiring that they download and install an app. Simply tap “Try” instead of “Download”. There’s still a brief loading process before you’re able to play, but nothing as long as it takes to […]

In this age of Amazon delivery drones, it’s of paramount importance to stay relevant for e-commerce shops. But how do you take it up a notch to best serve the global shopping community with an ever-shortening attention span? Mobile e-commerce apps, or more simply m-commerce apps are the best way to create generate new customers, […]

We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]