Clients often ask when they will see optimal results after an optimization, or how long before they’re all “caught up” and “optimized” for the app stores. The Short Answer: Never. The Long Answer: App Optimization is NOT a one-time endeavor. Both the App Store and Google Play are constantly changing. Whether it’s an algorithm change, […]

The goal of App Store Optimization is to generate organic downloads. App Store search makes up a large percentage of total App Store downloads, but not all companies are taking advantage. Why? Plain and simple, App Store Optimization is hard. Correction, GOOD App Store Optimization is hard. A couple extra users per day might be […]