Apple Ads recently released a new beta bidding option called Maximize Conversions. For a platform that has always been on the simpler side compared to Google or Meta, this is a pretty meaningful upgrade. It shows that Apple is starting to move toward smarter, more automated ways of helping advertisers drive more installs. What Maximize […]

The holiday season is here, and mobile activity is picking up fast. People are shopping, exploring new apps, and making more purchases from their phones than ever. It’s one of the biggest times of the year for app visibility and engagement—and one of the most competitive. With so many developers pushing updates, discounts, and seasonal […]

Apple has just introduced a major update to its App Store policies that could change how many developers distribute and monetize apps. The new Mini Apps Partner Program cuts the App Store commission for qualifying mini apps from the usual 30 percent to 15 percent, giving developers a financial incentive to build services inside larger […]

Apple has rolled out new updates that give developers more control over managing, promoting, and growing their apps on the App Store. The changes include more flexible app submissions, the ability to create additional custom product pages, and offer codes for every type of In-App Purchase. More Flexibility in App Submissions Apple is giving developers […]

Apple just rolled out a full web version of the App Store, allowing people to browse, search, and discover apps directly from a browser. Instead of needing an iPhone or the App Store app, users can now explore listings, read descriptions, view screenshots, and share links from anywhere. It’s a small change with a big […]

Apple has released an update to AdServices that brings attribution support for pre-order app campaigns. The October 2025 update makes it easier for developers to track activity before an app officially launches. It also improves how attribution tokens respond to App Tracking Transparency (ATT) changes, so user privacy preferences are always respected. What’s New in […]

With iOS 26, Apple is rolling out updates that go beyond visual polish. The new Liquid Glass design style, improvements in accessibility, and the addition of Apple Intelligence features all work together to redefine the user experience. Apps that adapt quickly will not only look current but also stand out in an increasingly competitive landscape. […]

Apple unveiled their Advanced Commerce API, built to support a broader range of in-app purchase formats, including subscriptions and content add-ons. This new development provides app developers with more flexibility and opportunities to enhance user experiences and drive revenue.   What is the Advanced Commerce API? The Advanced Commerce API is a robust addition to […]

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers and improved search suggestions. By staying informed about these new features and integrating them into your app marketing strategy, you can significantly enhance your app’s success on the App Store. Trust The ASO Project to […]

We’ve previously talked about the pros and cons of both Google Play Pass and Apple Arcade. Both platforms offer exciting opportunities to developers, as well as some potential drawbacks. Let’s say you’ve decided that you want to try to get invited to one of these services (they both are invitation only). Now the question is: […]