Apple has again improved its Search Ads reporting by introducing “Tap-Through” and “View-Through” metrics, along with the previously available “Total” metrics. This new reporting offers advertisers a more complete view of user behavior and ad impressions impact beyond just a tap. New metrics include Installs (View-Through), New Downloads (View-Through), and Redownloads (View-Through), all within a […]

More WWDC updates and this time they’re especially relevant to the ASO world — editorial featuring submissions, win-back subscription offers and improved search suggestions. By staying informed about these new features and integrating them into your app marketing strategy, you can significantly enhance your app’s success on the App Store. Trust The ASO Project to […]

Apple Search Ads are a go-to for any developer looking to gain exposure in the App Store. Search Ads have proven to be a reliable source of installs via Search, or Display placements. With more and more users accessing the App Store on a daily basis, it’s easier than ever to get in front of […]

FINALLY! Apple is implementing a split testing platform into the App Store! The Google Play Developer Console has long offered split testing via their built-in tool, but Apple has never had a similar solution. To date, the only option was a third party testing platform or utilizing Apple Search Ads Creative Ad Sets as a […]

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]

Apple is constantly shaking things up on the App Store – whether that be tracking mechanisms (rip IDFA), how the App Store is actually presented or adding increased user personalization with suggested apps. It’s Apple’s sandbox and we’re all just playing in it. Over the last few weeks, our team discovered a new feature that […]

Yesterday was the day of Apple’s unveiling of the new Watch 6 and iPad Air. While we didn’t get a new iPhone, we did finally get a release date for iOS & iPadOS 14 — September 16 (TODAY). Here are some of the key highlights for the iOS 14 release, as well as some new […]

We’ve previously talked about the most unsettling, if you will, feature of iOS 14: the limitation of the IDFA. With the reveal of iOS 14 at the 2020 WWDC (You can catch our recap here), Apple had announced that developers would have to specifically ask users to allow tracking. This had big implications for revenue […]

A few months ago, Apple launched their premiere gaming service, Apple Arcade. Apple carefully curates games to launch on the Apple Arcade platform, which costs $5.99/month. They tout their gaming service as containing “Games the redefine games.” Sounds pretty great, right? Any developer can pitch their game to Apple Arcade, but should you? Let’s look […]

Today is the day that developers and users alike have been waiting for for the past year. The Apple keynote event of the year started at 10 am today. Apple announced that it will be releasing iOS13 on September 19, with the latest iPhones, iPads and Watches heading out soon after. In case you missed […]