With everyone still stuck at home and not quite ready to go back to their gym, exercising has become the only thing keeping a lot of people sane. I’ve never seen so many people outside running, walking their dogs or biking – and I’m from Florida so that’s saying A LOT. With a lot of […]

Things are heating up and across the U.S., kids are finishing up exams and “chillaxing”. We’re always fans of seasonality and keeping your app relevant top the weather, season, activities, holidays, etc… As summer fun starts to ramp up, it’s time to turn up the heat on your ASO strategy. With kids, teens and college […]

Pokémon Go took the App Store and Play Store by storm, gained worldwide recognition, and achieved hundreds of millions of installs in the first month of its existence. So Pokémon Go must be the banner for ASO success, right? Not quite. The Pokémon franchise is an extremely popular brand, with followers across the globe. This […]