attribution Posts

Apple
View-through attribution coming to ASA Attribution API

Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs.   Introduction of “claimType”: A new static field, “claimType,” will be included in all […]

News Spotlight
Key Trends Shaping ASO in 2019

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]