In a significant development for app developers and marketers, Google Play has introduced a game-changing feature: Custom Store Listings per keyword! This enhancement provides unprecedented opportunities for tailoring Play Store experiences to specific searches, promising to drive higher engagement and conversion rates. What’s New? Custom Store Listing have allowed developers to tailor their Play Store […]

Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Google has been hard at work rehabbing the Google Play Store this year. Just a little over the week ago, we got to see the all new redesign that they did. It appears as though they aren’t stopping there. Some changes are coming to how Google displays preview videos:   Autoplay Currently, when users tap […]

In the past week, Google has been prompting its Android developers to “Add tags” to their apps. The Play Store developer has been bringing in some major overhauls in the past year and tags are just one of the ways Google is hoping to improve the Play Store.   How do tags work? Google allows […]

Understanding how users discover your app is an essential part of the app store optimization process. On August 24, 2018, Google announced that they are updating the reports section of the Google Play Console with enhanced information on organic user acquisition! NEW – Organic Traffic Data Breakdown Organic traffic is always the largest or second […]

It looks like Google is taking a page out of Apple’s book for the new Play Store redesign. The individual app listing page will now be screenshot-centric. Why? According to StoreMaven, only 36% of visitors scrolled down the page to see Screenshots, reviews, and other information. Yikes. Google Play is looking to boost user discovery and encourage […]

This year at GDC, Google announced Google Play Instant (GPI). This feature allows developers to offer playable game previews to users without requiring that they download and install an app. Simply tap “Try” instead of “Download”. There’s still a brief loading process before you’re able to play, but nothing as long as it takes to […]

You don’t have to be a branding expert to see the difference in aesthetic between Apple’s App Store and Google’s Play Store. Because of the unique differences in the stores’ individual user experience and interface, it’s important to understand the various graphic elements and how to best design for each app store. Today we will […]

If you’ve been a reader for a while you know that the key to a successful acquisition strategy is continually optimizing your product page. If you’re new to our blog, welcome! Get ready for some exciting insights and tips and tricks on how to make the most out of your App Store Optimization strategy. One […]