Google Ads is stepping up its game with a new beta feature: Promotions assets. Designed to enhance the performance of App Ads (UAC), this feature allows advertisers to spotlight sales and promotions, giving potential customers a clearer view of the deals their business offers. Google launched this feature a few months ago, and now is […]

As a developer, you have enough on your hands as it is. When it comes to launching a paid acquisition strategy, the time and learning that goes into ads management is enough to intimidate many devs. This is why Google created the Universal App Campaigns structure. What is Google UAC? UAC allows you to seamlessly […]