Google Play, the world’s largest app store, is continuously evolving to ensure that its platform remains trustworthy for its vast user base. With the increased emphasis on user privacy and data security, app developers and businesses need to stay abreast of the changes to maintain their reputation and user trust. In the latest edition of […]

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]

We all know how app stores work. You search for something, a list of options pop up and you download one, two or even three apps. After opening these apps, you might get the option to subscribe to a free trial of their premium services. If you choose to opt-in, you get full reign of […]

Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

Google has been slowly overhauling the Play Store and Play Store Console since it’s I/O 2019 conference. In the past few days, it’s officially rolled out its redesign of the Play Store. To say that the Play Store has changed a little would be an understatement. Let’s look at how the Play Store has changed: […]

Screenshots are incredibly important on the App Store. In the search results section, you have three vertical, or one horizontal screenshot that is displayed in order to quickly introduce and convince someone that your app has features that they’re looking for. Therefore, you should be giving considerable thought and effort towards perfecting your screenshots and […]

It’s easy to run a split test in the Google Play Store. Simply set up your test, add a few variants and start the test. Even though it’s that simple to start a split test, the key is making sure you’re running an effective test, one that is based on hypothesis and reason. Let’s step back […]

The changes to the Play Store are huge! This is similar to the iOS 11 redesign from around this time last year. It appears that the massive Google Play Store redesign is aimed at improving the discoverability of apps (just like the new Apple App Store did last year especially with their new Today tab). So […]

Have you ever wanted to spy on your competition’s Play Store referring domains and backlinks? If so, you’re in luck. In this article, we will explain why you should spy on these metrics from your competition and how to do it to boost your ASO efforts. Why should I care about Play Store referring domains and backlinks? […]