Apple unveiled their Advanced Commerce API, built to support a broader range of in-app purchase formats, including subscriptions and content add-ons. This new development provides app developers with more flexibility and opportunities to enhance user experiences and drive revenue.   What is the Advanced Commerce API? The Advanced Commerce API is a robust addition to […]

Apple today announced changes to iOS, Safari, and the App Store impacting developers’ apps in the European Union (EU) to comply with the Digital Markets Act (DMA). Details and takeaways below: Understanding the Changes The Digital Markets Act (DMA) and Third-Party App Stores Under the European Union’s Digital Markets Act (DMA), Apple has made a […]

In-app purchases could be the secret ASO hack you are looking for. Sounds weird, sure, but it’s actually a simple concept. Take a look at your playbook of App Store Optimization efforts. You should see high-level optimization tasks like updating your keyword list, optimizing your title and description and, of course, split-testing your creatives. But […]