Apple is continuing to push its “Search the Way You Talk” messaging in the App Store. Apple is encouraging users to search in a more natural, spoken, way. The example provided in their messaging is “apps that help me work out” versus searching just “workout” or “workouts”. Additionally, we’re seeing more and more long-tail keywords […]

Have you ever typed in a word wrong without knowing? I mean, spelling can be difficult for everyone sometimes, right?! 😅 In today’s article let’s discuss how to use misspelled keywords to increase search visibility. What are misspelled keywords? Remember in grade school when they tried to teach you those spelling tricks like: ‘i before e […]