We’re always looking for new ways to improve conversion rates. So what’s a new tactic with an old page variable? The product page’s “What’s New” text! Today, let’s talk about why it matters, how to take advantage of it and what you should and shouldn’t include in your What’s New text to best improve your […]

Appy Holidays! As 2017 comes to a close, we wanted to take a moment to reflect on all the exciting things that happened this year relevant to the world of App Store Optimization.   Apple For the first time, Apple revamped their App Store which has a gorgeous UI and improved UX. The new App […]

Newsflash: it’s almost 2018 and everyone is hungry for video. Now that we’ve got that blanket statement of truth out of the way, it’s important that you utilize this fact in marketing your app. Video marketing empowers developers to attract or bring back users who have expressed interest in their apps. Here’s how you can use […]