Mobile subscription gaming services seem to be having a moment between Apple Arcade and Google Play Pass both launching late last year. If you’re a developer, maybe more specifically a game developer, is adding your game to Google Play Pass worth it? How does Play Pass work? Similar to Apple Arcade, Google Play Pass is […]

A few months ago, Apple launched their premiere gaming service, Apple Arcade. Apple carefully curates games to launch on the Apple Arcade platform, which costs $5.99/month. They tout their gaming service as containing “Games the redefine games.” Sounds pretty great, right? Any developer can pitch their game to Apple Arcade, but should you? Let’s look […]

So you’ve been nailing your ASO efforts lately. Keyword optimization is on point, graphics are looking sharp but you’re having issues with install volume, user retention and generating revenue. Time to give your app monetization strategy another look. How does your app make money? It’s okay if it doesn’t yet. This is great food for thought for […]