Google has been hard at work rehabbing the Google Play Store this year. Just a little over the week ago, we got to see the all new redesign that they did. It appears as though they aren’t stopping there. Some changes are coming to how Google displays preview videos:   Autoplay Currently, when users tap […]

From crackdowns on fake reviews to Google Play Instant gameplay previews, 2019 is shaping up to be an exciting year for the app industry. Let’s talk about 6 key trends we see on the horizon for ASO in 2019 and beyond: Evolution to a holistic ASO approach Traditionally, ASO has been heavily focused on text optimizations. […]