If you keep an eye out for all news ASO, then you might have seen a little article published by the Wall Street Journal about Apple. In it, the authors go after the tech giant, accusing Apple of rigging the App Store to promote its own apps and thwarting competitors.  The basic premise of the […]

Have you ever stopped to think why certain apps seem to dominate the charts, month after month? Well, if you’re an avid reader of The ASO Project Blog, you know that there’s a method to the madness, a distinct set of reasons why certain apps do better than others. Let’s dive into the anatomy of […]