The App Store is getting smarter, and for app developers and marketers, this is an important development. Over the last few years, we’ve seen ratings and reviews become a larger and larger factor in the App Store algorithm. Both from keyword ranking positions and conversion rate, star ratings and user feedback play a major role. […]

Love them or hate them, App Store ratings and reviews are a part of the optimization game. Apple explains that the purpose of ratings and reviews is for users to “give feedback on their experience with an app, request improvements from developers, and help others decide which apps they’d like to try”. What’s the difference […]