We all awaited the iPhone X with the excitement of children on Christmas morning. That excitement led to the iPhone X becoming Apple’s top-selling iPhone despite its hefty price tag. This meant a lot for the world of apps (UI update nightmares galore). But specifically, when it comes to app store optimization, the iPhone X screenshots (a […]

Today, Apple announced a new advanced feature for Search Ads. You can now adjust the creative being shown on your ads to be more relevant to individual audiences or keyword groups. This feature is called Creative Sets. Creative sets pull from the preview videos and screenshots you upload to your product page. Now the recent expansion […]

With all the design updates released across the App Store and Play Store this year, we’ve received this one question many times from our readers. Which works better? Let’s settle the great debate: vertical vs. horizontal screenshots. Today let’s dive into the pros and cons of vertical vs. horizontal screenshots to help you decide which […]

Struggling to stand out on app stores? Your graphics need a facelift, but it’s hard to know where to start (especially if you have little to no graphic design experience). Fear not. We have assembled a strong toolkit of graphics resources that make designing ASO graphics easy and enjoyable. Let’s start at the beginning. Sketch Our […]

There’s a lot to manage when it comes to optimizing your app’s product page on multiple app stores. One part of that equation is creating outstanding new graphics to help your app get recognized in organic search. But with so many devices in so many screen dimensions between Apple, Android, and Amazon, it’s hard to […]

The App Store is getting a major overhaul for the release of iOS 11. There are a lot of things to consider in getting your app ready for iOS11. However, updating your app’s creative is arguably one of the most important. The platform has been redesigned with a new emphasis on discovery. To increase user […]