Apple has announced the expansion of Apple Search Ads to 21 new countries, opening up exciting opportunities for app developers and marketers worldwide. This rollout means that developers can now promote their apps on the App Store in key new markets, from Türkiye to Iceland, and many others.   New Markets Now Available for Apple […]

Apple has just announced a significant update for Apple Search Ads campaigns. Starting in Spring 2025, view-through attribution will be available through the Apple Ads Attribution API, giving advertisers greater insights into how impressions (views) and clicks contribute to app installs.   Introduction of “claimType”: A new static field, “claimType,” will be included in all […]

Since their introduction 3 years ago, Search Tab Ads in the App Store have been an effective way for apps to obtain user attention at the very beginning of their app discovery journey. This strategic placement provides visibility and engagement, as the Search tab is one of the most frequented sections of the App Store. […]

Apple has announced the official date of April 23 for its new country expansion. New Search Ads countries include Brazil, Bolivia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Panamá, and Paraguay. This expansion brings new opportunities for app developers looking to enhance their visibility and reach a wider audience. With Apple Search Ads, developers […]

If you’re looking to improve your Apple Search Ads performance and ROI, look no further. Our Apple Search Ads Manager (known internally as SAM) utilizes Apple’s API, along with our technologies to supercharge ASA management. SAM introduces bulk actions, custom automations and rules, MMP integrations and more in order to maximize your ASA results. Apple’s […]

Big news for developers and marketers: Apple Search Ads is set to make a grand entrance into Brazil and several other key Latin American markets. This expansion opens up a wealth of opportunities for app promotion in some of the most vibrant and rapidly growing app landscapes. There is no set date for release quite […]

Starting in December, Today tab ads will expand in size and become more dynamic, featuring custom product page assets that animate in the background. This transformation is designed to draw more attention to your app in a space where first impressions are everything.   What’s Changing? Larger Ad Size: The new ad format will be […]

Earlier in December, Apple released the much anticipated Custom Product Pages. These allow developers to create up to 35 different product pages with their own preview videos, screenshots and promotional text. When Apple released CPPs, there was one key element that we felt was missing: integration with Apple Search Ads. While you could link your […]

Apple Search Ads is quickly becoming one of the best way to advertise to iOS users — especially with all the privacy and anti-tracking measures Apple has put in place in the past year. But even advertising on the App Store is getting a little difficult with all of Apple’s privacy improvements. Let’s take a […]

Google and Apple are constantly changing and tweaking their respective app stores. We’re all here for innovation and improvement. We’re especially here for a heads up on innovations and improvements that affect our lives. Unfortunately, the two tech giants aren’t always the best at giving us a heads up on things that impact ASO. Here’s […]